Is Facebook’s Ebola initiative the future of the company’s healthcare strategy?

Gigaom

Well that didn’t take long. A few weeks after Reuters leaked news of Facebook’s plans to take on healthcare, the company has launched one of its first initiatives.

To help manage the mounting Ebola crisis, Facebook is taking a three-pronged approach. It’s placing a donate button at the top of every newsfeed, where people are prompted to choose from three pre-selected charities to give money: International Medical Corps, the International Federation of Red Cross and Red Crescent Societies, and Save the Children.

Sample UNICEF message targeting Ebola-stricken areas on the Facebook newsfeed Sample UNICEF message targeting Ebola-stricken areas on the Facebook newsfeed

It’s promoting health education posts from UNICEF at the top of newsfeeds in places affected by Ebola. You can see a sample post to the left. Lastly, it’s donating satellite terminals to remote parts of Africa that are fighting Ebola. That way, healthcare workers in those areas can use mobile phones to more easily communicate with…

View original post 505 more words

Advertisements

ضع تعليقك هنا

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: